Turn your words into an effective tool that creates long-lasting, impactful change in your business.
By letting your content and copy do the work for you.
Many clients come to me during a transition in their business.
Through my copywriting services, I’ve moved clients' SEO from one state to the next, helped them reach a different audience, secured keyword rankings for a new destination, and launched their first online course.
I’ve written in a variety of voices working across diverse industries:
Non-profits
Sculptors
Photographers
Audio visual production companies
Destination wedding planners
IT companies
Wedding venues
Educators
Coaches
And more!
Whether you want your business to expand, become more niche,
or reinvent itself entirely, our tactics remain the same…
I’m here to provide you with Words That Move your business wherever you want it to go.
Let’s clean up the mess, start from scratch, or optimize what you already have!
Choose your copy & content adventure…
Which of these sounds most like you?
Blog Content Packages
Why Blogs?
Blogs are long-form pieces of content that send traffic to your website and provide resources for your clients that create brand loyalty.
What Do All Blogs Include?
SEO-Optimized Copy written in your brand voice aiming at your target audience.
SEO Research & Optimization finding targeted industry niche and related keywords for use in the title, meta description, URL slug, and headings.
Photo selection, formatting, publishing and alt image descriptions. [not included in Copy-Only Blogs]
While these blog packages can benefit your business in similar ways, their unique offerings depend on:
How fully HANDS OFF or HANDS ON do you want to be?
You choose how much or how few of these best practices you would like DONE FOR YOU!
Blog Retainer
Package Options
I currently work with WordPress, Showit, and Squarespace websites.
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An entry point if you want a professionally built blog without full repurposing support! This package is intentionally minimal, leaving final repurposing steps to you.
1 Fully Built Gallery Story or Tips Blog
2 Pinterest Graphics
$850/mo
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My core “collaborative” package that still delivers on the repurposing! I’m creating the repurposing system for you, while you’re responsible for the final execution. You do Pinterest pinning (organic/Tailwind) and Instagram scheduling, while I still schedule the blogs!
2 Fully Built & Scheduled Blogs (2 Gallery Story/Tips OR 1 Location Feature)
5 Pinterest Graphics per blog + 1 keyword-rich description (not organically or Tailwind pinned)
Analytics monitoring and advice on improving results
One Content Strategy Call at start of retainer for marketing strategy support
Trello Board of Content Ideas + Hashtag Library + Keyword Library
2 Drafted Instagram Posts per blog (written copy, photo selection, hashtags, & emojis)
$1250/mo
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Provides fully hands-on, white-glove support. This package removes decision-making and execution almost entirely from your plate! The package includes it all: convenience, strategy, and full implementation to reduce your mental load!
Everything from the Signature Package, PLUS:
One Content Strategy Call every other month
2 Scheduled Instagram Posts per blog (written copy, photo selection, hashtags, & emojis)
3 Organically Pinned Graphics per blog scheduled in Pinterest.
Pinning of each blog via Tailwind scheduling (subscription required) *May also require a one-time fee for Pinterest account setup.
$1500/mo
*Setup of boards, board descriptions & organizing/assigning pins when working with an outdated, newly created, or previously not-optimized account that requires refreshing. $99
Services FAQs
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Every business needs both! Content is ongoing material that builds your authority as an expert, connects with your audience, and attracts ideal clients to your products and services without a direct sale. Examples include: newsletters, blogs, social media posts, etc. Copy is written to persuade and cause the reader to take action. It is the text of a marketing email, sales page, or a social media post that has conversion (turning a follower into a client) as the goal.
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As much as you want to provide! You can be involved as much or as little as you would prefer. The more premium the package, the more I will take off your plate! The bare minimum I need from you is to fill out your monthly blog form questionnaires so I have all that I need to make content for you!
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Generally, you have a choice per blog between three Blog Topic Categories. We’ll switch between these options depending upon your current goals and the clientele you are trying to reach:
Event Gallery Story: tells the story of an event, session, or wedding/elopement day using a single gallery.
Tips: provides tips/resources for your current and new clients.
Location Feature: Location/Venue Feature highlights one venue or destination for your current and new clients. [topic not eligible for Starter Package or Copy-Only Blogs]
Foundational Beliefs: your history in the industry or the story of your business journey. When just starting out in blogging we usually begin here with topics highlighting the cornerstones of your business!
Other topic types can be discussed to match your specific industry! See the different categories of this audio-visual production blog.
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I will always utilize best practices and refer to Google Analytics in order to monitor what’s working. We will strategize your content and copy to aim for the goals that will currently serve your business, defining what a possible ROI can mean for you. No results are guaranteed, as SEO outcomes rely primarily upon the SEO optimization and functionality of your current website.
Want to check if your website is up to par before you start blogging? Let’s start with an SEO Website Audit.
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I offer package options of 1-2 blogs with add-on options of up to 4 blogs total per month. Two blogs are ideal for creating the source content necessary to repurpose to 1-2 additional platforms, such as Pinterest and Instagram. One blog per month is generally not enough to provide for a month’s worth of both Pinterest pinning and Instagram posts, Stories, Reels, etc.. Consistency is key for whichever frequency you select!
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Since the goal of your blogs and content repurposing is to create organic traffic (as opposed to paid advertising) it can take time to produce results. Ranking for a particular keyword can happen within 60-90 days of a blog publishing and continue to build over time. Nothing guarantees that you will end up on page #1, but time will only increase these chances! Putting the time and money into your messaging is an investment that turns your words into an effective tool for your business creating change over time. We will constantly assess, strategize, and monitor how your blogs are landing and ranking for the traffic you wish to attract.
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YES! We can repurpose most anything anywhere. The goal is to place your content where your ideal clients can be found using the platforms that will bring in the most traffic. Not every business needs to be posting on every platform, so we will use what’s most relevant to your industry. We can discuss swapping the repurposing platforms included in your package or adding a new one.
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Tailwind is a pin scheduler that schedules pinning in advance and is not considered organic pinning. That is why we diversify by pinning organically directly through Pinterest, since both are effective in boosting your analytics. We also include best practices within Pinterest, such as re-pinning from other accounts, using keyword-rich descriptions, and following industry-relevant accounts.
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Initial Pinterest account setup (boards, board descriptions & first pins) requires a one-time fee of $99. This also applies when working with an outdated, newly created, or previously not-optimized account that requires refreshing (organizing/assigning pins, etc.)
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While I do not offer downgrading to a smaller package mid-contract, you do have the option to either upgrade or potentially swap equivalent inclusions, depending upon my availability. Package changes always require a one-month minimum notice.
How We Work Together
Step #1:
Fill out your inquiry form, and we’ll set up a call to discuss your current business goals/copy + content needs.
Step #2:
If we seem like a good fit, I’ll follow this up with a custom 6-month contract and invoice where you will make your first month’s retainer payment (due on the first of the month).
Step #3:
You will then fill out a Brand Voice & Onboarding Questionnaire, which provides the remaining details and brand information I'll need for our work together.
Step #4:
This is where the fun begins! We will hold our Content Strategy Call (included in the Signature & Premium packages) to review your questionnaire, chat through our process, and get started on planning your content.
Step #5:
Each month, I’ll send the content plan and your Blog Content Form where you will provide pertinent info per blog needed to create your content for the month.
SEO Audits
Part of my repurposing secret sauce is the ability to look at a mess and find a way to organize and restructure it.
I’m able to apply this skill to your content no matter its current state or where you find yourself in your brand messaging development.
I’m here to guide your content and copy through the transition it needs. We can look at the consistency and optimization of your entire website or clean up and keyword-check the blogs that you’ve already published.
Your SEO traffic works only as well as the SEO functionality of your website.
If you want to make sure that your current blogs or website copy is up to par before adding anything new, then starting your copywriting services with an Audit is the best place to start!
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Assessment of 6-8 selected published blogs reviewing copy, photos, and formatting. This is where we make sure that the blogs you’ve already written are doing the work that they were made for!
Creation of an SEO Keyword Library for use in tweaking the title, meta description, URL slug, image alt text, and headings.
Provide minimal rewrites and optimization of the blog copy, incorporating selected keywords within WordPress (WordPress website or Showit integration).
Provide minimal blog reformatting within WordPress. (WordPress website or Showit integration).
List of recommendations for further fixes and next steps to increase growth and maintain your SEO strategy.
$1500
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Auditing and minimal rewrites of a current, completed website (5-7 standard-length pages), reviewing all website copy for brand voice cohesion, SEO optimization, and messaging clarity.
Auditing of your messaging for brand voice clarity and cohesion.
Providing new ideas regarding content, design, and user experience.
Analysis of all website SEO, including new keyword research relevant to your industry and target market with the creation of a new SEO Keyword Library.
Editing/newly written title & meta descriptions per website page.
Provide minimal website copy rewrites that incorporate selected keywords optimizing website copy (including headers).
New blog content ideas with related keywords
$2500
Get over 30% off when you bundle the Blog Audit Bundle with the Website Copy Audit for $3500 total.
Website Copy
Ready to sell, refresh, rebrand, or add a new offer or resource? Let’s start from scratch to write website copy that convert your audience into clients.
I currently work with WordPress, Showit, and Squarespace websites.
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Questionnaire review and learning your brand voice
SEO keyword research relevant to your industry and target market with the creation of an SEO Keyword Library
Writing SEO-optimized copy, including title, headers, and meta description for the single page
One round of edits via a shared Google doc
$1500
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Questionnaire review, ideal client research, and learning your brand voice
SEO keyword research relevant to your industry and target market with the creation of a new SEO Keyword Library
Writing titles, headers, and meta descriptions per website page
Writing new copy for 5-7 standard-length website pages
New blog content ideas with related keywords
One round of edits via a shared Google doc
$3500
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Launch Campaigns
Sales Page
Educational Guides
Lead Magnet
Conversion Email Sequences
Email Newsletters
Escape & Adventure Photography
“My website copy and blogs before working with Elise were very scatterbrained, and I felt like the love for my couples didn’t come across clearly. I was tired of worrying about my website which made me focus less on the other important things in my business.
Elise was able to see the passion and love through my words and take them to the next level! I honestly couldn't have done it without her. She knew me so well when writing my copy! It's like when she was drafting my website she thought “this is what Kelcee would say.”
I am now able to proudly show off a website that communicates the love and passion I have for my work. I know that potential clients who read my website's copy will see and feel the love I have for them vs seeing that I'm just another elopement photographer in the industry. Thank you Elise for going above and beyond!”
— Kelcee, Escape & Adventure Photography
Brite Ideas–AV Production
“Working with Elise felt much more collaborative than simply handing off a project to a copywriter. She took the time to understand our voice, what we do, and how we wanted to communicate that to potential clients. The process felt thoughtful and strategic, and she was very receptive to feedback throughout.
Working with Elise was collaborative, easy, and genuinely helpful. When you know your business inside and out, it can actually be difficult to step outside of it and explain what you do in a way that is clear, compelling, and makes sense to someone encountering your company for the first time. Elise helped us do that.
Elise brought more to the process than just the written copy. She was thinking about SEO, page structure, headlines, calls to action, and user experience. Those recommendations helped us think more strategically about the site as a whole rather than treating the copy and design as two separate pieces.”
— Marlee Ayers, Director of Brand & Growth, Brite Ideas
Launch Wins
Copy Samples
Let’s explore
what you need!
A-La-Carte Blogs
Want to test the waters of done-for-you content creation before making a monthly commitment?
Copy-Only Blog-$650 each
(Gallery story or tips–not eligible for location feature)
Designed for those ready for assistance without wanting to hand over the full workload.
I write the blog in one of four curated brand voice styles which you’ll choose between selecting the one that best matches yours.
You will then build, publish, and repurpose the blog once the copy is ready!
