Content Management & Repurposing

How It Works

Content repurposing takes a long-form source piece of content such as a blog post or podcast episode and then repurposes it into smaller forms like Instagram posts, Pinterest graphics, and Reels. This saves you time by optimizing the content you already have!

Why It Matters

Because you’ve got more important things to do like…

  • Providing the services and products that you offer

  • Being the visionary for your business's future goals

  • Managing your team

Let me be the one to turn one piece of content into many! Keep reading to learn how…

Content Repurposing Map

Imagine you spend hours writing and then building a blog.

You hit publish, and you’re so over it.

Now, you have to figure out what to post on Instagram, Facebook, Pinterest, TikTok, and all the other platforms that you’re “supposed” to keep up with.

I won’t argue that every business needs to be on every platform (that’s where profit-focused strategy steps in) but you DO want content on more than one platform.

It all starts with ONE long-form piece of content.

Blog Posts

How to Plan a Wedding on a Budget

I write the blog (the long-form source content) then I build it and publish it to your site using search engine optimization (SEO is what brings traffic to your site).

Next, I pull the main points from the blog, then rephrase and edit that down into an Instagram post or two.

We then hop into Pinterest and transform the Title, Main Points, or a Quote from the blog into Pinterest graphic pins. You can transform these graphics into Idea Pins, too!

Podcasts

In this case, the client wrote the podcast episode but I’m ready to work on that ideation with you! 

The client creates a new podcast episode that I listen to and pull from the show notes to create new content. 

We can then turn the episode into a newsletter that adds insider information exclusive to the email list. Most of the time, I write new content elaborating and embellishing on that podcast’s message. I get straight to the heart of it and pull out more!

Following the newsletters, I return to the podcasts pulling the main points and editing that down into an Instagram Post or two.

Q&A Podcast Episode by Rooted Creative Podcast

Take a look at this newsletter highlighting the Q&A podcast episode while also getting personal about valuing the readers of this community. This was then turned into an Instagram post pointing to the podcast and the community (swipe right for an easily pinnable graphic, too!)

 

100th Episode Recap by Rooted Creative Podcast

Marking this 100th Episode Recap was a Newsletter summary followed by an Instagram post (swipe to the right for tip graphics from the podcast).

 

What clients are saying…

 
Testimonials
Dani
Dani

With Elise’s help we've been able to sell out my workshop, sell some tickets for the mastermind, and also educate our community! She's been able to help me get the word out on the social platforms and also on our email lists which has been a game changer for sales. DON'T THINK TWICE! Hire her! She is BY FAR one of the best out there! She is hard-working and actually CARES about your business just as much as you do!

Dani Purington, Dani Purington Photography

Shelly
Shelly

Before working with Elise, I felt out of fresh ideas, disorganized, and I wasn’t seeing results. Elise has been able to capture my voice in her writing and offered marketing strategies I hadn’t previously considered. I’ve seen growth in organic searches on my website, people finding me through blogs, and being found by ideal clients. She is wonderful! If you’re on the fence about hiring a copywriter: DO. IT. YESTERDAY.

Shelly Pate, Shelly Pate Photography

Christy
Christy

Prior to working with Elise, I was unsure of what direction to take my social media, unsure of where to start and how. She took Pinterest and blogging off my plate! She also took SEO worries off my plate by bringing new traffic to my site through her work. Elise is personable, kind, cares about the client and really pays attention to detail! If social media is holding your business back and it's overwhelming to you, hand it off to someone like Elise! Try it!

Christy Vatter, Christy Renee Photography

Nathaly
Nathaly

When I started working with Elise, I was disorganized and had no desire to create content. Elise is more organized than I could ever be and was able to capture my voice in her writing. The experience was great! I love how beautiful all of my blogs look! You can't do everything on your own and just like you are a professional and amazing at what you do, Elise is amazing at what she does. She knows all the ins and outs and can take your business to the next level! Just do it!

Nathaly Norman, Nathaly Norman Photography