Words That Move–How to start your content transformation

Before you can repurpose any content, you must know your content’s purpose. Knowing what you want your content to DO tells us where it should GO, and what it will accomplish once it gets there. 

Previously, you may have created for the sake of maintaining a bare minimum online presence. But it’s no longer about being the loudest, the most consistent, or the one trying to somehow beat the algorithm–it’s about cutting through the noise to stand out in your market. 

Our goal is to create copy that makes you the obvious first choice to your ideal client. 

You don’t have to be everyone’s choice - just the best option to the right people. 

Let your content become the word of mouth that sends the best clientele directly to you.

READY TO START YOUR CONTENT TRANSFORMATION?

A graphic of a star burst shape.
A graphic of a star burst shape.
Diagram illustrating the brand marketing formula, focusing on SEO, copy, and content marketing as strategies to move a business towards its goals, with decorative stars and dotted lines connecting the concepts.

HERE’S HOW that happens when we create content that talks about you behind your back:

Words That Work Twice—
My Content Repurposing Superpower

Content Repurposing takes one piece of content and turns it into many across multiple platforms, compounding the lifespan of each one. 

For example, one long-form piece of content (such as a blog) can be broken down and converted into ALL of the following: 

  • Instagram Reels or TikTok videos

  • Instagram Posts

  • Instagram Stories

  • Newsletter Topics

  • Pinterest Graphics

  • Pinterest Pins

  • Lead Magnets

  • And more!

I create your blog with repurposing in mind, so that everything we build can be utilized in multiple ways. I’m also able to modify previously created media, turning it into content that can be optimized further!

No matter how little or how much you have, content repurposing does the work for you using Words That Work Twice.

LET’S GET STARTED! →

See How it Works

These are examples of long-form pieces of content I created for clients that have been repurposed across various platforms. 

A graphic of a star burst shape.
A graphic of a star burst shape.

Landing Pages

We create keyword-rich, strategized landing pages or guides, full of tips and tricks for your clients that you can share with them as a resource. These position you as an expert within your industry, while driving organic traffic to your site through SEO (Search Engine Optimization).

A graphic of a star burst shape.
A graphic of a star burst shape.
A graphic of a star burst shape.
A graphic of a star burst shape.

Blog Posts

I write, build, and publish SEO-optimized blog posts to your site. The blog may tell a story, provide tips, serve as a location guide, or share more about you and the services you offer. ALL of it points back to you as the expert, highlighting the problems you solve for your clients.

We then repurpose these into more media that markets what you offer! 

Follow the path that your content travels to bring the traffic back to you!

I write the blog then I build it and publish it to your site using SEO-optimization.

A couple kisses during their boat wedding at sunset in Washington, DC, with a river and boat rigging in the background.
A couple kisses during their boat wedding at sunset in Washington, DC, with a river and boat rigging in the background.

Next, I pull the main points from the blog, then rephrase and edit that down into an Instagram post or two.


We then hop onto Pinterest or another platform and transform the Title, Main Points, or a Quote from the blog into Pinterest graphic pins.


We also create Instagram Story graphics to share tips and highlight that a new piece of content has arrived! These can then be repurposed again onto Pinterest as additional graphics.

Every story, every industry, every voice – I’m here to articulate what you have to say:

Testimonials

A graphic of a star burst shape.
A graphic of a star burst shape.

The Process FAQs

Blog Case Studies

  • Screenshot of a Google search results page for 'dc garden wedding' showing links to garden wedding venues in the Washington, D.C. area, including River Farm, Tudor Place, Meridian House, and others.

    Top 10 Garden Wedding Venues in the DC Metro Area

    Published
    February 2022

    Ranking Position
    Page one, #1 & AI Overview

    Keywords It’s Ranking For
    DC garden wedding
    DC garden wedding venues
    DC metro area wedding

  • Screenshot of a Google search results page for 'Grand Canyon wedding,' showing links and images about wedding packages and photography at the Grand Canyon.

    A Photographer’s Guide to the Best Grand Canyon Wedding Locations

    Published
    October 2024

    Ranking Position
    Page one, #3

    Keywords It’s Ranking For
    Grand Canyon wedding
    Grand Canyon wedding locations
    Grand Canyon elopement

  • Screenshot of a Google search results page for 'DC wedding guide', with a highlighted link titled 'How to Get Married in Washington DC' from Shelly Pate Photography.

    How to Get Married in Washington DC

    Published
    September 2025

    Ranking Position
    Page one, #3 & AI Overview

    Keywords It’s Ranking For
    DC wedding guide
    DC wedding tips
    DC wedding FAQs

  • Screenshot of a Google search results page for 'photographer tips create gifs', showing sponsored links and videos related to creating GIFs, with highlighted and outlined sections.

    Photographer Tips: How to Create & Share GIFs

    Published
    April 2022

    Ranking Position
    Page one, #1 & AI Overview

    Keywords It’s Ranking For
    Photographer tips create gifs
    Photographer create gifs
    Photographer gif how to

  • Screenshot of a Google search for 'Moab sunset wedding' with search results showing a wedding at Dead Horse Point State Park and a photograph of a couple at sunset in Moab, Utah, with an orange-bordered orange rounded rectangle.

    Sunrise to Sunset Moab Adventure Elopement at Dead Horse Point

    Published
    March 2023

    Ranking Position
    Page one, #2 & AI Overview

    Keywords It’s Ranking For
    Moab sunset wedding
    Moab sunrise wedding
    Moab sunset elopement
    Moab sunrise elopement

  • Screenshot of a Google search results page for 'Moab elopement spots' showing various articles and blog posts about popular locations for eloping in Moab, Utah. The highlighted section focuses on a blog post titled 'The Top 4 Best Places to Plan Your Moab Elopement' by Matt Davidson Photography.

    The Top 4 Best Places to Plan Your Moab Elopement Adventure

    Published
    July 2024

    Ranking Position
    Page one, #5 & AI Overview

    Keywords It’s Ranking For
    Moab elopement spots
    Moab elopement destinations
    Moab elopement locations
    Moab elopement

  • Screenshot of Google search results page for 'photography content day', showing highlighted links and snippets about photography content day events and benefits.

    6 Shoots – One Photography Content Day

    Published
    April 2022

    Ranking Position
    Page one, #2 & AI Overview

    Keywords It’s Ranking For
    Photography content day
    Photo content day
    Photographer content day

  • Screenshot of a Google search results page with search query "who to invite to elopement." The top right corner features a card with a photograph of a couple and the title "How to Elope Without Hurting Anyone's Feelings." Along the bottom of the screen, there is a section with related questions about elopements, including etiquette and who is present at an elopement.

    How to Elope Without Hurting Anyone’s Feelings

    Published
    March 2023

    Ranking Position
    Page one, #5 & AI Overview

    Keywords It’s Ranking For
    Who to invite to elopement
    How to elope
    Elopement guest list
    Elope guest list